Mountain Ibiza is more than simply a place to visit. It’s a spiritual retreat in nature. It’s a place where wellness as well as healing and spiritual exploration come together. The brand was founded by a couple who are passionate about living a conscious life. The brand offers transformational retreats that blend yoga cleansing, the cleansing process and feminine energy work as well as deep alignment with the magical energies of Ibiza.
With people coming from all over the world, The Mountain Ibiza had always relied on word-of-mouth and the basics of a digital presence. However, with a rising demand and a rising image, they required an identity and a website that could capture their essence, something natural, sacred and deeply connected to their purpose. This is when WebGx came in.
The goal was simple to create a unique digital identity with a heart-centered design that creates a sense of peace and intimacy while making it simple for customers to discover the offerings, book retreats and connect deeply with the company.
The website was lacking soul as well as structure and uniformity. It was based on a template that had no branding, it did not reflect the fullness of the retreat or the level of transformation the clients can be expecting.
The most important issues were:
The demand for health and spiritual travel increased, The Mountain Ibiza needed an entire rebranding and a digital revamp that not only told their story, but enhanced their client experience in all aspects.
At WebGx we didn’t just create a new website. We redefined the entire brand story. Our approach to the task was through an intuitive and strategic lens and realized that this wasn’t just about marketing an item, but rather inviting users to embark on a journey of transformation.
We began with exploration and immersion, gaining a deeper understanding of what The Mountain Ibiza’s goal is values and voice. We also analyzed the vision, voice, and values. It wasn’t just about pixels or platforms on their own. It was about alignment of energy with the user’s psychology and spiritual authenticity.
Our services include:
We started by transforming the essence from The Mountain Ibiza to the form of a verbal and visual language. The logo was reinvented into sacred symbols, an abstract mountain with soft curvatures, representing feminine energy and an ebb and flow of nature.
The color palette was sourced from the landscape of Ibiza with warm terracottas, soft sandy beaches, ocean blues and deep purples that conveyed the semblance of groundedness and mysticism. Typography combines modern serifs and a soft sans-serif that conveys the sacredness of the text and also makes it accessible.
The new brand’s sound was crafted to feel at ease, nurturing and inspiring. It’s like a warm guide to welcome you back to your own. Every word, icon or design component was selected to create a sense of peace, trust and the feeling of connection.
We also designed a complete brand style guide that gives clients a way of keeping consistency across their new materials including newsletters, and social media.
The core of our work was translating the brand’s image into an effortless digital experience.
We developed a custom site on WordPress with a clean, easy navigation and a fluid user interface. No sharp edges, no excessive animations. Just smooth transitions, and a warm grounded energy.
Each retreat had its own webpage, which was designed as a storybook with images that are full-width embedded videos, bios of the facilitators reviews, review of the schedule, testimonials, and simple access to booking and FAQs. The idea was to allow participants to visualize themselves there – to be able to smell the plants as they awoke, feel the sun’s warmth and feel the quiet that is Ibiza’s Ibizan mountains.
Subtle background motion as well as parallax scrolling and watercolor brushstroke dividers provided layers of visual depth but did not distract from the primary content. We utilized beautiful hover states as well as micro-interactions to create a sense of surprise and joy.
We also designed an immersive website that perfectly outlined the brand’s essence, featuring sections that flowed as an experience: from the awakening of the soul to the sacred feminine retreat previews, and from touching testimonials.
With more than 75% of people using mobile devices to access the site the mobile-friendly design was the top priority. We developed and tested each screen size to ensure readability, easy tap navigation, and fast loading times.
On mobile devices, all forms, retreat bookings and videos load effortlessly. CTA buttons remain at hand, and the structure of content was designed to be scroll-friendly.
We eliminated the amount of text that is unnecessary on mobile devices as well as added collapsible FAQs and made sure that users have a comfortable experience across all sections of the website.
We have integrated a robust yet easy booking process that is tailored to the requirements of the customer. Visitors can now browse the dates of retreats, view availability, read about rooms and make reservations directly on the website.
The form is used to collect important participant information while also synchronizing with backend software for retreat planning. Confirmation emails, tracking payments and waitlist automation were all integrated to help reduce the administrative burden.
Stripe as well as PayPal were integrated to provide security and flexibility in payment options. We also implemented GDPR-compliant data collection as well as integration of mail lists with MailerLite to send follow-up communications and lead care.
To improve the visibility of our site and increase the amount of organic visitors, we introduced the on-page SEO best practices, including Keyword-optimized and semantic HTML headers, lazy loading, image compression and a clean site structure.
Each retreat’s page was viewed as an SEO-friendly opportunity, and optimized for the specific location, thematic, as well as spiritual emphasis (e.g., “Goddess Retreat Ibiza,” “Ibiza detox retreat,” “Feminine healing retreat Spain”).
We also added schema markups for retreats and testimonials, and events to enhance the search engine’s understanding and search engine visibility through rich short snippets.
Caching, minification, as well as CDN integration enabled us to get lightning-fast speed even on heavy image pages.
We assisted The Mountain Ibiza articulate their message with clarity and passion. Through workshops with other partners and brainstorming sessions, we created an approach to content that included:
Professionally-produced retreat photography was used throughout the retreat, using careful selection of the order of images and light adjustments to ensure the visual harmony. We stressed the diversity, joy, nature and inner peace in every photo.
Every image, word or layout was created not only to inform, but also to inspire.
After the launch, WebGx continued to partner with The Mountain Ibiza to offer continuous assistance and improvement.
We monitored user behavior using Hotjar as well as Google Analytics, optimizing the flow of content and altering the position of CTAs to maximize impact.
We also helped them with the launch of new products (like courses online and female energy courses) with the same design system – ensuring visual and UX uniformity throughout.
Calendar updates for retreats as well as landing page creation newsletter integration as well as the design of social media assets were all a part of our overall service approach to support.
Within four months of the launch the change was evident and significant:
The most important thing is that the client was able to report an increase in emotional engagement from its users. Visitors can now feel exactly what The Mountain Ibiza is about–from the very first scroll until the last click.
The case of Mountain Ibiza demonstrates the value of conscious design. When a digital experience is created with a heart and purpose, it cannot only attract customers but also heal, connect, and even inspire.
We at WebGx are grateful to have played an integral part in this holy digital revolution. As with the retreats themselves, we wish that the WebGx website will continue to awaken the souls of all visitors.
“We wept when we first looked at the homepage. It was as if our souls were being seen on the internet. WebGx did not just create an internet site; they created a place of refuge. Everything flows, and everything feels just like us. We’re so grateful.”
— Shirin & Wouter, Founders of The Mountain Ibiza
