Our brand identity design services make your business recognisable, trusted and memorable. We build identities designed to be used on your actual website, whether that is WordPress, Shopify, Wix or Webflow, not just delivered as a PDF and handed over.
We work with businesses across Perth and the rest of the world, fully remote.
A brand identity is the full system your business runs on: a clear position on who you serve and how you talk to them, the logo itself, a colour palette and typography used consistently everywhere, a tone of voice, and a style guide that holds it all together as you grow.
Miss any one of those and the identity falls apart the moment it leaves the design file. WebGX delivers the complete system as a single service, and stays on afterwards to keep it consistent.
We start with your business, your audience and your competition, who you are, who you serve, who you are up against, and what is and is not working. This shapes every decision that follows.
We turn those findings from discovery into a strategy: positioning, tone of voice, and the central idea the identity needs to communicate visually. Design work never begins until the strategy is agreed.
You get two to three distinct directions covering logo, colour and typography. Genuinely different routes, not three versions of the same idea.
Your direction is refined in a structured feedback round until the logo, palette and type system are locked and working across size and format.
Your final identity is documented in a brand style guide which includes logo usage, colour codes, typography rules and voice, keeping you and your suppliers consistent.
A brand identity only earns its keep once it is on the internet. A style guide with a hex code in it is one thing. A website theme that applies that hex code correctly across buttons, headers, forms and product pages is another thing entirely, and it is the part most branding studios subcontract or skip.
We build your palette, typography and logo into your site as design tokens and component styling, on WordPress, Shopify, Wix or Webflow, along with templates for social and marketing use. For us this is not an add-on. It is the point of the service.
The majority of branding agencies will provide you with a design and you’ll have to find someone else to build your website. WebGX is a complete solution. The same people who create your brand identity also apply it to your website, as one service rather than a hand off between two providers. That means:
Everything is delivered in a usable, practical format:
As a guide, an identity-only project runs 3 to 4 weeks, and a full branding project including website application runs 5 to 7 weeks, depending on scope and how quickly feedback comes back.
Cost varies depending on scope. A logo update costs less than a full identity service with guidelines and website application. WebGX quotes each service separately following a discovery call, so that you’re not quoted a blanket package price, but rather quoted based on your business needs.
Most identity-only services, from discovery to completion, take about 3 to 4 weeks. The time required for a full branding service that involves the application of the identity to the website is 5 to 7 weeks, depending on feedback turnaround and the complexity of the site.
Yes. The brand refresh service takes your current logo, colours and typography and refreshes them with modern elements while retaining the familiar elements that customers are already aware of. It is a quicker and less expensive rebranding option than a complete rebrand and is ideal for companies that have strong brand recognition but an outdated look.
You’ll get your logo in vector formats (AI, EPS, SVG) that you can scale and print, web ready formats (PNG, WebP), a full colour and typography specification, and a brand guidelines PDF so everything is used consistently.
Yes, this is what makes WebGX different from most branding agencies. Being a full-service provider, we implement your new identity directly into your WordPress, Shopify, Wix, or Webflow site’s design system, instead of handing you a style guide for a separate web developer to interpret.
Book a discovery call to talk through your brand, or take a look at our other services.
