Nuro Life is a rapidly expanding wellness brand that is dedicated to encouraging healthier lifestyles by providing high-quality, scientifically backed natural products and lifestyle supplements. With a growing product range and an increasing demand on the internet, Nuro Life sought a digital transformation in order to provide an easy, enjoyable and reliable online shopping experience that represented their values. The goal was to capture the market’s largest share and increase conversion rates for sales and create a sustainable eCommerce platform that would support their long-term expansion.
Before engaging WebGx, Nuro Life’s existing website suffered from multiple issues that hindered their business goals. The site was built on a legacy platform that lacked the flexibility and performance necessary to accommodate rapid growth. Users of the site experienced poor loading times, with an average of seven seconds. This caused increased bounce rates and frustrated potential customers. The website was old-fashioned and did not have uniform branding, which adversely affected the trust of customers as well as their loyalty.
It was found that the responsiveness of smartphones and tablets were not enough; this was an important problem since over 60% of visitors accessing the website were using smartphones or tablets. Checkout was incredibly complicated, with multiple steps, and required additional information input. This led to a lot of cart abandonment, and wasted revenue opportunities.
In addition it was not equipped with essential eCommerce functions, such as individual product recommendations and the option of managing subscriptions for purchases that are recurring and integrations with major third-party service providers such as payment gateways and fulfillment logistics. These shortcomings made it impossible for Nuro Life to optimise customer lifetime value and operational efficiency leaving the company exposed to competitors with more sophisticated and robust websites.
Our StratWebGx provides a comprehensive solution for development and design that are specifically tailored to the specific needs of our clients. With Nuro Life the services we offer covered each phase in their transformation to digital, starting by providing UX research and branding-based UI design, through full-stack development and integration of systems and optimization after launch.
We concentrated on creating a user-friendly experience that was easy and elegant, resulting in user-friendly ways to find and navigate the product. Our team developed a secure and efficient backend infrastructure that could easily scale to the increasing amount of sales and traffic. We also focused on accessibility and conformity with best practices in order to reach the largest possible audience
Our plan included integrating tools for analysis including marketing automation software and other tools that provide Nuro Life with data-driven insights to continue expanding and strategies to improve the customer’s engagement.
The development of Nuro Life’s revolutionary eCommerce platform is built on the multi-faceted strategy specifically designed by WebGx
Design driven by brand and user:
The result was a contemporary and modern visual language that aligned exactly with NuroLife’s health philosophies that blends soft colours, crisp typography and stunning photographs. Wireframes and prototypes were extensively analyzed by diverse user groups to verify the accessibility of our products and to increase emotional engagement.
Mobile-First Development:
Because of the dominance of cellphones, we went for a mobile-first approach. This led to faster loading times, flexible design and user-friendly interfaces. This has significantly increased the number of users who are mobile and converting.
Customization of the user experience and personalization:
We designed an efficient product recommendation engine that examines browsing and purchase history to suggest relevant items that can increase the average value of orders. Subscription management options allow customers to set up regular deliveries, which improves the reliability of revenue streams.
Robust Backend and Scalability:
Our developers designed the platform with technology that can be scaled (React.js frontend as well as Node.js together with an MongoDB backend) to handle rapid growth, a large volume of traffic and rapid transactions with no interruption.
Seamless Integrations:
We have linked the platform with many payment processors (Stripe, PayPal), logistics companies from third party and CRM tools. The integration has made it easier to manage fulfillment of orders, managing inventory, and communicating with customers.
Continuous Testing, Agile Collaboration:
Using our agile workflow approach We maintained regular communication between Nuro Life’s teams within the business via weekly sprint demos and reviews meetings. Automated integration Continuous testing, continuous testing, and continuous monitoring enabled us to provide quality, bug-free releases
SEO, Performance and Optimization:
The platform was created so that it could be optimized to work with search engines, and includes fast page loading, schema markup and schema markup and semantic HTML. We also optimized metadata, URLs, and content to improve the reach of organic content.
Development Process:
It was finished over the course of four months that was firmly divided in distinct stages:
Discovery & Research:
Understanding Nuro Life’s values in terms of positioning on the market, and the expectations of customers. Research on customer behavior and the study of competitors influenced the design and the needs.
Design and Prototyping:
Wireframes, mood boards as well as top-quality prototypes. Stakeholder and feedback sessions with clients enhanced and refined the design to ensure it is aligned with the brand’s mission.
Development:
Building the frontend with React.js to build an interface for users which is speedy and effective as well as a Node.js/MongoDB backend to handle business analysis and data management. Integrating payment gateways, subscription modules and APIs from third party providers was well-coordinated.
Testing and Quality Control:
An extensive test of the devices, such as devices, browsers and user-facing situations to ensure they’re secure and responsive, with seamless UX.
Support for Launch and Post-Launch:
Coordination of go-live with the least downtime and checking and making adjustments. Continuous technical support and enhancements based upon the feedback of users and from customers.
The brand new Nuro Life platform delivered significant tangible improvements:
Page Loading Speed:
Average speed for loading pages fell dramatically from more than 7 seconds to less than 2 seconds, which increased the satisfaction of users and improved the SEO ranking.
Ratio for Conversion:
A streamlined user experience and checkout process improved efficiency by 45 per cent, resulting in significant growth in revenue.
Mobile Engagement:
Mobile bounce rates decreased by 30 percent Mobile transactions made up 55 percent of sales. This is because of the increase in mobile user-friendliness.
Subscriber Growth:
The number of subscriptions sold increased to 60%, creating the security of revenue streams that are recurring and enhancing the loyalty of customers.
Demand Volume:
During March, the number of orders increased by 70% thanks to the platform’s scalable structure, which is able to handle the largest number of orders in promotional events.
Customer Retention:
Enhanced personalization and targeted advertising increased the amount of repeat purchases, which was 25%, thereby increasing the overall value of a customer’s lifelong.
Operational Efficiency:
The integration of payment and logistics systems has reduced processing time and errors made by hand, allowing staff at Nuro Life to focus on strategies to grow.
“WebGx exceeded our expectations. Their experience in design and development has helped us make our online store seamless, beautiful, appealing, and highly-performing store. The whole process was transparent and co-operative. Since the launch, we’ve witnessed significant growth in sales as well as our customer engagement. Our digital presence represents our identity as a brand today.”
— Sarah Thompson, CEO, Nuro Life
