Lumine by Sara
WebGx
Skincare & Wellness
Lumine by sara is a high-end skincare brand founded on natural, pure ingredients, which are combined with the most advanced technology to produce items that will nourish and regenerate your face. The brand was developed by a group of skincare experts and wellness. The company is based on transparency, sustainability and innovative formulations that tackle the needs of all types of skin and problems.
Before joining forces together with WebGx, Lumine by sara had an extensive product line as well as an established client base. But, they did not have a digital platform to reflect their values and the high-end quality. Their website was functional, but lacking in style, and without the engaging visuals and narratives that are important to attract customers in this highly competitive marketplace.
The company wanted to enhance their online presence through an overhaul complete with enhancements to better present their products, assist customers and speed up the buying experience. WebGx was chosen to offer an online solution that incorporates custom-designed design, cutting-edge technology and ongoing maintenance.
Skincare has become a competitive field that demands confidence as well as trust and expertise to turn visitors who are interested into loyal clients. Lumine by sara’s website has been afflicted by many issues:
Older visuals and Brand Communication: The older site didn’t have the natural, organic and luxurious design of the brand name. It was not branded cohesively and did not employ high-quality imagery or narrative.
Unsatisfactory User Experience: Navigation was difficult, especially for mobile phones. Customers had difficulties finding ingredient information as well as product information and directions to use the product, which slows the conversion.
Restricted educational material: Consumers of skin care seek accurate, precise information about the benefits of their products like the ingredients, routines as well as. The site was lacking these vital sections, as well as the ability to support blogs.
The Checkout Friction: This checkout procedure was cumbersome and involved multiple steps, which resulted in abandoning the cart.
Mobile Response and Speed: Over 70% of the visitors who visited the site on mobile devices, but the website was not optimized and slowed down loading times and unsatisfactory journeys.
Scalability Problems: When the number of products increased the platform had issues with managing content as well as integration with inventory and CRM systems.
WebGx began the business by implementing a comprehensive strategy that was centered on the fundamental principles that are the foundation of Lumine by sara — purity luxury, scientific, and science — while creating a highly effective, easy-to-use online store.
We started by gaining a better understanding of the core values of the brand as well as the target market and the journey of the customer. Workshops with Lumine by sara’s team helped us determine the most important message aspects related with transparency, ingredients efficacy as well as sustainability.
Personas for users as well as journey maps were developed to assist in identifying areas of need and possible. This influenced the UX design which was based on developing trust, education and a seamless purchase.
The idea was inspired by the simple and sleek design of luxury skin care. We chose subtle, soft palettes of whites, creams and earthy shades that reflect purity and tranquility.
Typography uses modern serif fonts that create the appearance and style and an elegant sans-serif font that allows for easy understanding. Professionally produced photographs of products and lifestyles were utilized to create a feeling of belonging.
The custom-designed icons as well as infographics explained processes and ingredients in a straightforward, clear way.
The majority of people use HTML0 using mobile devices, we have decided to go with a design which was designed to be mobile first. The website was created to be completely responsive and offers rapid loading times as well as a user-friendly interface.
Mobile key UX improvements included sticky add-to-cart buttons as well as content sections that can be reduced in size, and the menu that is simplified.
We developed an adaptable and scalable eCommerce solution built on WooCommerce, which integrates with WordPress which gives you the ability to manage content in a variety of ways and provides a seamless purchasing experience.
We have created a complete website and hub for education has been included on the site, along with tips on how to use skincare, recipes routines, and tips on health.
The content was optimized for SEO and keyword research focused on words like “natural skincare,” “clean beauty products,” and “best skincare products for sensitive skin.”
Schema markup is used for FAQs, product descriptions and blog posts to boost search engine visibility.
The speed of pages was increased through optimizing images, as well as lazy loading. CDN integration as well as the decrease of scripts.
Best practices for security for security include SSL as well as firewall settings, as well as GDPR-compliant handling of personal data.
WebGx offers continuous monitoring of website updates for plugins and content support, as well as tuning performance. Regular audits and testing of A/B’s higher efficiency of the conversion process over time.
4 months following its launch, the digital platforms of Lumine by sara has produced incredible results:
Content updates and the launch of new products are now much more efficient and time-consuming for internal management
Lumine by Sara’s fresh and modern website has evolved into an online reliable destination that reflects their dedication to organic and efficient skincare.
“Our website needed to look as reliable and clean a platform as our products. WebGx delivered more than we anticipated. WebGx was able to comprehend the concept we had and translate it perfectly. Since the relaunch, we’ve noticed an increase in the number of sales and customer interactions. Their ongoing assistance has brought us a sense of.”
