Vanz Travel | Website Design & Development Case Study

Client

Vanz Travel

Developed by

WebGx

Industry

Travel & Tourism

Client Overview

Vanz Travel is a high-end travel agency that provides customized holiday experiences for modern explorers. From luxurious honeymoons in your dreams places to thrilling urban breaks to unforgettable family getaways, Vanz Travel caters to an international clientele that appreciates the individuality, style, and premium service

Prior to the partnership with WebGx, Vanz Travel had gained recognition for its luxury, custom-designed travel packages. However, their online presence was not reflective of the prestige and quality that their name represents. The website did not have a compelling design and was functional and wasn’t designed for smartphones or other websites. The company required a revamp of its digital strategy in order to be able to match their performance on the ground.

The Challenge

Vanz Travel approached WebGx with a simple, but challenging goal of establishing an online travel website that would not only attract and draw in visitors and increase the involvement of users and generate high-quality enquiries. Their digital identity was meant to show the high-quality professionalism as well as trustworthiness and reliability that was the hallmark of their services.

There was a myriad of issues that had needed to be dealt with:
Old-fashioned design of the website site was old-fashioned and didn’t have the modern aesthetic and cohesion, not communicating the prestige that the company is known for.
Poor User Experience Navigation is sloppy as well as difficult to use, which causes users difficulty to find the necessary information.
Insufficient Mobile Responsiveness over 70% of all research regarding travel happening via mobile devices, their website’s inability to respond was a major obstacle.
Poor Lead Generation’s previous website offered a small number of contact options. It also was not an optimized design for conversion.
It was not a content Management System in place The team was not able to edit their own blogs, tours, or highlight places without technical help.
A poor SEO-related structure website’s insufficient content and inadequate optimization led to the website not rank well in search results.

It was evident that a complete overhaul in the development and design process was required for the establishment of Vanz Travel as a trusted contemporary, fashionable and ingenuous travel company on the internet.

Project Goals

Together and with our Vanz Travel team, we have set the following goals in collaboration:

Create an appealing and visually appealing user interface that conveys the high quality the company is renowned for.
Create an easy user-friendly navigation experience making it simple for users to search for packages, places and even inquire regarding services.
It is important to make sure that your phone is responsive on the gadgets
Integrate an online CMS (CMS) that lets your team modify contents without having to look for developers.
Forms for lead capture with clever functions to improve the speed of inquiries.
Optimize your site to increase SEO and enhance the search engine’s visibility.
Place Vanz Travel as the leader in providing premium travel experiences that are captivating through storytelling and a fresh approach to design.

What We Have Done

Discovery & Research

The process began by conducting a thorough investigation that involved us working closely with our client to understand their objectives as well as the audience and the philosophy of the identity. We looked at their existing resources as well as conducted an analysis of user behavior and compared them with the most popular travel websites around the world.

We also analyzed their intended market which is typically wealthy families, honeymooners, and frequent travellers who value high-end and time-saving options and professional assistance. These findings have shaped our strategic basis.

This also demonstrated the importance of emotions in the style. Travel choices are aspire-driven and emotional experiences so the site must create excitement and imagination and maintain the confidence and clarity of its users.

Design Approach

With the framework for strategic planning established and the strategic plan established, we got to work creating. Our goal was to visually enhance the brand’s visibility while also giving users an experience that was simple and enjoyable.

Key Design Elements:

Intense images. Massive banners and the most popular images were selected to trigger emotion. Each page is filled with carefully selected images of travel that are based on actual experiences, not typical cliches.
The Luxurious Inspired Colour Palette We chose the colors of selected deep navy, sand-beige subtle gold accents and lighter whites that evoke the beauty and tranquility as the two main traits of luxury travel.
Modern and clean typography two primary factors we considered were readability and elegance. The top priority was readability and class. We have incorporated a selection of modern sans serif fonts that offer clarity, and stylized serif headings that add the individuality.
User-friendly Navigation The Mega Menus, Breadcrumb trails and sticky headers ensured that users could find information quickly and effortlessly without confusion.

Every webpage of the site was developed as a travel brochure in digital format that includes an image gallery, personalized descriptions, highlights as well as a highlight along with the CTAs. We also focused on telling stories by creating an distinct visual hierarchy and employing deliberate scroll animations that present content slowly.

Development Process

After being approved, the and our development team had the responsibility. Our goal was to create an easy and secure site that was elegant in the style.

Frontend Development:

The site was designed using HTML5, CSS3, and JavaScript The animation effects were layered to allow for fluidity between segments.
Every page was evaluated for responsiveness across the various screen sizes as well as on different browsers.
The lazy loading process and optimization of images ensured that even the biggest images would not impact performance.

Backend & CMS Integration:

The site was integrated into WordPress to be used as a CMS We then redesigned the site completely in order to provide users with an incredible seamless experience on the backend.
We designed custom post types that are compatible with Destinations and Packages and also blogs and testimonials.
Administrators are able to upload photos and designs for travel plans, alter SEO tags, and even edit content. No technical assistance was needed.

Features Developed:

Dynamic Destination Pages which are modified by layouts
Inquiry Forms associated with email and WhatsApp with conditional logic
Home Sliders which show the top applications
Blog Module which allows you to publish articles, travel guides and other information as well as short stories
SEO fields on each page are utilized to increase the effectiveness of search results.
Social Proof Sections show client reviews as well as live highlights of travel

SEO Optimization & Performance Enhancements

Travel can be a highly competitive online business. Therefore, from the beginning, SEO was integrated into the design of the site. It was not added at the last minute.

We developed a simple URL structure, as well as semantic HTML markup.
The pages have been optimized with schema, alt text, and meta tags containing keywords.
Internal linking strategies and optimized headlining made for an effortless crawl.
The content was designed by using key phrases carefully selected, like “luxury travel,” “tailor-made holidays,” “honeymoon packages,” and “bespoke tours. “
We have set up tools like Google Analytics and Search Console to track the post-launch activities.
The performance of the website was boosted by the use of GZIP compression cache in browsers, as well as the use of a speedy server infrastructure.

Results

The first appearance of the brand new Vanz Travel website marked an important turning point in the industry.
The amount of engagement from users has risen dramatically. Users are spending more time on the site by taking in various adventures, visiting blogs, and making requests.
Lead Generation tripled thanks to clearly defined CTAs and mobile-friendly form together with WhatsApp Integration, Vanz Travel now gets three times the amount of inquiries than it did before.
Improved mobile experience with responsiveness to mobile devices that is optimized for optimal performance smartphone users are capable of enjoying the same luxury and seamless navigation experience like desktop users.
Organic Traffic Boost The visibility of the site on search engines increased during the first few months, resulting in an increase in organic traffic as well as higher rate of engagement.
Enhanced credibility of the brand Customers often praise the site’s look and functionality as a result of the excellent services they’d like from an elite travel agency.

The website is now an effective tool for sales, showing locations that establish trust while also allowing direct interaction with potential clients.

Ongoing Collaboration

Our collaboration together with Vanz Travel didn’t end at the time of their debut. We continue to assist them in the following ways:

Backups each month and security updates every month.
Performance monitoring and optimizing
On-going SEO strategy and advice on content
Seasonal campaign landing pages
Blog writing help and visual updates
The ongoing relationship with the company guarantees that the site is secure, reliable in addition to secure, as the business expands.

Conclusion

The HTML0 Vanz Travel case study is an example of the efficacy of a well-thought out design and creation. A well-crafted travel site must go beyond aesthetics, it should boost trust, rekindle the desire to travel and facilitate decisions. Through close collaboration, creative thinking and technical expertise, we have been able to assist Vanz Travel achieve exactly that.

WebGx doesn’t simply build websites; we create digital experiences that entice people and convert leads into customers, and boost the visibility of companies. Also, the Vanz Travel transformation stands as one of our biggest achievements.

Client Testimonial

“Working together with WebGx was a game-changer in our company. They knew our vision and turned it into something more impressive than we had could have ever imagined. The website reflects our personality. It’s stylish engaging, inspirational, and easy to manage. Our customers love it and we’ve noticed an increase in inquiries about travel already. Their staff was friendly quick, responsive, and imaginative. Highly recommend! “

— Vanz Travel Management