Client Overview
Colt & Coast is an Australian boyswear label designing timeless, 100% cotton pieces inspired by coastal living and country roots. Founded by a family and inspired by the boys who started it all, the brand is built around the idea of an outdoor childhood: relaxed shirts, tees and shorts made for coastlines, country roads and everything in between. Their first release, The Debut Collection, includes pieces like The Bay Shorts, The Tide Jean Shorts and The Essential Tee.
The Challenge
Colt & Coast already had a Shopify store in progress, but it wasn’t ready for customers. Before the brand could go live with its debut collection, the site needed to be checked, fixed and polished so that:
- Every page, product and collection displayed and worked properly across desktop and mobile
- The path from browsing to checkout was smooth, with shipping, payments and policies set up correctly
- The brand looked as considered online as the product itself, ready for a confident launch
For a new label launching its first collection, first impressions count. Any broken layout, missing policy or checkout issue at launch risks losing customers before the brand has a chance to earn them.
What We Have Done
Full Site Audit
We began with a detailed review of the entire store, page by page, to find everything standing between Colt & Coast and launch day. The audit covered the homepage, collection and product pages, the cart and checkout, forms, navigation and store settings, and was carried out on desktop, tablet and mobile. Every issue was logged and prioritised so the most critical launch blockers were fixed first.
Theme & Layout Fixes
We worked through the theme to resolve display and layout issues across the site. This included correcting section spacing and alignment, fixing images that were cropping or scaling incorrectly, tidying up typography so headings and body text stayed consistent with the brand, and making sure every section rendered cleanly on smaller screens. The result is a site that feels as considered and calm as the Colt & Coast brand itself.
Mobile Experience
With most fashion shoppers browsing on their phones, we gave the mobile experience particular attention. We checked and fixed the mobile menu, product image galleries, buttons and tap targets, and the cart drawer, so customers can browse and buy comfortably on any device.
Product & Collection Setup
We reviewed the structure of The Debut Collection so every product displayed correctly, with accurate titles, pricing, images and variant options. Collection pages were checked to make sure products appeared in the right order and linked through properly, giving shoppers a smooth path from browsing to product detail.
Navigation & Content
We cleaned up the site navigation so key pages, including Our Story, The Debut Collection and Contact, were easy to find from both the header and footer. Broken or incorrect links were fixed, and content across the homepage and brand pages was checked for consistency.
Checkout, Shipping & Policies
We made sure the commercial side of the store was ready for real orders. Shipping settings were checked, including the free standard shipping offer on orders over $99, payment methods were confirmed, and the store’s shipping, returns, privacy and terms of service policies were in place and linked from the footer and checkout.
Pre-Launch Setup
Because the debut collection was not yet on sale, we helped set the store up to build demand before launch. Products display a “Coming soon” status so customers can preview the range, and the “Join the Coast” email signup is in place to capture early subscribers who want first access to the drop.
Testing & Sign-Off
Before handing the store back, we tested it end to end across devices and browsers, running through navigation, product pages, add to cart, checkout, forms and email signup. Once everything worked as expected, the site was signed off as ready to publish.
Results
- All identified site issues resolved and the store signed off as ready to publish
- Clean, consistent brand experience across desktop and mobile
- Checkout, shipping and policies configured and tested
- Email capture in place to build a subscriber list ahead of the debut collection launch
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