Client Overview
Atlantis Property Services is a Melbourne based company that brings cleaning, gardening, maintenance, repairs and rubbish removal together under one point of contact. They serve homeowners, landlords, property managers, owners corporations and commercial properties, handling everything from a single job to ongoing scheduled property care through a network of vetted service partners.
The Challenge
Atlantis was launching a business model that is simple for the customer but complex to explain online. They needed:
- A brand new website that clearly communicated “one call, one point of contact” instead of looking like another cleaning or handyman company
- A way to present 30+ individual services without overwhelming visitors
- Separate messaging for very different audiences: homeowners, tenants, property managers, strata and commercial owners
- A quote process that captured enough job detail (services, timing, access, photos) to price accurately without back and forth
- A pathway to recruit service partners alongside winning customers
What We Have Done
1. Brand presentation and UX design
- Designed the full site in Figma around the core promise “Property services. Made simple.”
- Built a clean, trust focused visual system with light and dark logo variants for flexible placement across sections
- Structured the homepage as a story: the problem of managing multiple trades, the Atlantis solution, how it works, and why Atlantis
2. Service architecture
- Grouped 30+ services into six clear categories: Cleaning and Hygiene, Property and Exterior Care, Waste and Removal, Move In / Move Out, Property Presentation, and Building and Facilities
- Designed a dedicated landing page for each category, plus a View All Services hub
- Added a “more than one job, one request” message across the site to reinforce the bundled service model
3. Smart quote request system
- Built a tabbed contact page that separates quote requests from general enquiries
- Multi select service checklist so customers can bundle several jobs into one request
- One off or recurring toggle with weekly, fortnightly and monthly frequency options
- Urgent / emergency flag for priority review and same day call outs
- Photo and file upload, access notes, postcode based availability check, property type, customer role (owner, tenant, landlord, property manager, owners corporation, strata) and preferred contact method
4. Audience and conversion pages
- Dedicated sections for property managers and multi property owners
- Urgent service and emergency page with direct click to call
- How It Works page outlining the four step process from request to completion
- Become a Service Partner page with separate Partner Terms to support supplier recruitment
- FAQs, Gallery and About pages to build trust before enquiry
5. Development and SEO foundations
- Developed on WordPress with Elementor for easy client side content editing
- Fully responsive build across mobile, tablet and desktop
- On page SEO setup: meta titles and descriptions, Melbourne focused service keywords, clean heading structure and internal linking between service pages
- Privacy policy, website terms and cookie notice pages for compliance
Approach
The project started with understanding how Atlantis actually operates behind the scenes, then shaping the site so a customer never has to understand that complexity. Every page was designed to lead to one action: requesting a quote. Content and layouts were reviewed section by section with the client before development.
